Welcome To Blu Retail Group
Nice to meet you! We are a tech-driven online retailer located in Oslo, Norway. Blu Retail Group is evolving from a fledgling startup to a million-kroner online retailer as a result of hard-work.
Strollers
Anex Flo — Ride the Flow
14.890,00 kr
The carrycot weighs 4kg and comes off the frame in one motion, folding flat for the boot or the overhead bin. Inside, a Sorona mattress made from corn (not petroleum) keeps things breathable without the usual synthetic smell.
Age range: Newborn – 4 years (carrycot: birth–6mo/9kg; seat unit: birth–48mo/22kg)
Carrycot weight: 4kg
Mattress: Sorona (corn-derived fiber)
Ventilation: 360°, hood/footrest/seat
Handle: 4-position telescopic
Harness: 5-point, magnetic buckle
Wheels: PU flexi, dual shock absorption
Fold: Self-standing
Basket capacity: 10kg
Fabric: Water-repellent, UV 50+
Anex IQ — One Stroller for the Whole Childhood
12.890,00 kr
Runs as a carrycot, a seat, or a cabin-size buggy off one frame — the buggy mode alone folds down to airline hand-luggage size. Suspension on all four points, so it stays smooth even in buggy mode, which most lightweight strollers skip.
Age range: Newborn – 4 years
Modes: Carrycot, seat unit, cabin-size buggy — one frame
Suspension: 4-point, all modes
Wheels: Lock forward or backward
Seat: Reversible, magnetic buckle harness
Newborn mode: Footrest folds flat
Frame: Width-adjustable (key included)
Fabric: Water-repellent, UV 50+
Anex IQ Basic — One Stroller for the Whole Childhood
12.890,00 kr
Same core system as the IQ, built to a friendlier price. Carrycot, seat, and buggy off one frame, with the bamboo-lined carrycot keeping things breathable and gentle on skin.
Age range: Newborn – 4 years
Modes: Carrycot, seat unit, cabin-size buggy — one frame
Carrycot lining: Bamboo fiber
Suspension: Smooths ride in all modes, incl. buggy fold
Wheels: Front-lock, 2 positions
Seat: Reversible, magnetic buckle harness
Newborn mode: Backrest folds flat
Fold: Self-standing
Fabric: Water-repellent, UV 50+
Anex Mev — Moves With You
12.890,00 kr
The EPP carrycot shell keeps its own microclimate — warmer in winter, cooler in summer — and it's 100% recyclable, lighter than the plastic it replaces. PU wheels mean no tubes to puncture.
Age range: Newborn – 4 years
Carrycot shell: EPP foam, 100% recyclable
Wheels: PU, tubeless
Newborn mode: Backrest folds flat, adjusts as child grows
Harness: 5-point, magnetic buckle
Hood: Full seat coverage
Fold: Self-standing, built-in carry handle
Basket capacity: 10kg
Fabric: Water-repellent, UV 50+
Anex Eli — Effortless Style
14.890,00 kr
The carrycot's shell is EPP, not standard plastic, so it's lighter and it insulates — warm in winter, cool in summer, without adding bulk. PU wheels never need air, so no flats to worry about.
Age range: Newborn – 4 years
Carrycot shell: EPP foam (lightweight, insulating)
Wheels: PU, tubeless
Seat: Reversible, magnetic buckle harness
Handle: 3-position telescopic
Newborn mode: Footrest/backrest folds flat
Fold: Self-standing
Basket capacity: 10kg
Suspension: Triple shock absorption
Fabric: Water-repellent, UV 50+
Riko Velar
from 9.890,00 kr
The carrycot's coconut-fiber mattress isn't marketing filler — it actually supports a newborn's spine better than foam, and the quilted cotton lining keeps things soft against the skin.
Mattress: Coconut fiber, quilted cotton lining
Ventilation: Extra panel in hood
Seat: Reversible, backrest folds flat
Harness: 5-point, magnetic buckle, bumper bar
Suspension: Adjustable rear stiffness
Wheels: Front-lock
Brake: Central
3-in-1 & 4-in-1 options
Choose "3 in 1" under Equipment to add the Riko Cosmo infant car seat, or "4 in 1" to add the Cosmo car seat together with its Dock2 ISOFIX base — the seat clicks straight onto the base, no seatbelt rethreading needed.
Award Series 3-in-1 Stroller
5.890,00 kr
Chrome-finished, eco-leather trimmed, quietly best-in-class. Comfort and control, proven by the numbers.
Adapt 3-in-1 Pushchair
4.890,00 kr
Click-and-go versatility for parents who move fast. Safety-first frame, cushioned comfort, built to keep pace with real life.
Fitness
Atlas X1 HMS Smith Machine Home Gym
18.890,00 kr
X1 HMS Home Gym is a modern Smith machine designed for a full-body workout. Its versatile accessories and attachments, such as high and low pulley, preacher curl pad, leg developer and butterfly apparatus offer a wide range of workout possibilities and make X1 the perfect training partner meeting the needs of the most demanding users.
The home gym features multi-height barbell uprights and a detachable bench allowing exercise in a standing position. The ergonomically-designed adjustable seat and backrest made of durable foam covered with a modern, long-lasting carbon-style upholstery add to the comfort of training.
X1 HMS is made of superb-quality materials which provide excellent stability of the body during workout and safety of use. The robust powder-coated steel frame and pulley system together with nylon-covered cables comply with the highest technical standards.
The home gym enables developing all muscle groups: back muscles, upper and lower pectoral muscle, gluteal muscles, forearms, deltoids (shoulder muscles), biceps and triceps, as well as upper and lower leg muscles.
Features
Home gym designed for a complex training of various muscle groups:
upper and lower pectoral muscles
back muscles (latissimus dorsi, trapezius)
abdominal muscles (rectus abdominis, external oblique and transverse abdominal)
deltoids
arm muscles (biceps and triceps)
leg muscles (biceps femoris, quadriceps)
Accessories:
butterfly apparatus
high pulley
low pulley
leg developer
preacher curl pad
Smith machine
Multifunctional detachable bench
Free weight rack (dia. 50 mm and 25 mm)
Weight type: free weights
Durable carbon-style upholstery
Barbell rails with safety supports
Cable tension adjustment
Barbell supports
Ankle straps
-18% sale
Atlas X2 HMS Home Gym
23.890,00 kr
28.890,00 kr
Atlas X2 HMS Home Gym is the top model of the Smith machine in brand offer. It is modern and multi-functional design will satisfy even the most demanding users.
Atlas X2 HMS is a device for comprehensive training of the whole body. It is extensive equipment allows harmoniously develop both the upper and lower parts of the muscle. It’s up to the user to decide how to build a set of exercises to find the optimal formula.
Smith machine Atlas X2 HMS consists of the most important instruments for the development of muscles. The main one is Smith machine, which due to the high quality bearings, runs extremely smoothly and quietly. More than that, they are: vertical butterfly, high pulleys, low pulley, leg developer station and preacher curl station. Such a wide range of instruments combined with the possibility of using free weights, making Atlas X2 HMS ideal device for people seriously thinking about systemic development of the muscles of the body.
High quality Smith machine Atlas X2 HMS ensures trouble-free operation for a long time. Starting from the frame constructed from durable, powder-coated steel, through upholstery finish, the system of pulleys and rope tensioning device meets the highest technical and aesthetic standards. We recommend it to all people looking for a versatile and durable device for home use.
Specification
Exercises for muscles:
pectorals, back muscles, abdominals, deltoid muscles, arms muscles, legs muscles
Equipment:
Smith machine
vertical butterfly
wide-grip high pulley
high-pulley curls
low pulley
leg developer station
preacher curl station
Support system: 9 levels
Hooks for free weights, diameters 50 and 25 mm
Type of loading: free weight
Linear bearings in the mechanism of the Smith machine
Multifunctional, solid bench
Modern and durable upholstery
Cable tension adjustment
Support for the bar
Ankle strap
BE4502 HMS Electric Treadmill.
15.890,00 kr
A large running belt, providing a comfortable workout area, has a cushioning system assuring light running and feeling of running on the beach. The HMS BE4502 treadmill features a wide range of running belt incline adjustment and speeds, assuring very versatile workouts. Every belt needs lubrication. The system displays information on when to do so. The BE4502 has a large 15.6″ touch screen (operating similarly to smart phones). The machine enables a user set different workout programs, so that he/she can freely adjust the training to his/her expectations. In order to diversify a workout, one can choose the outdoor running option.
Specification
Computer (reading):
time: yes
distance: yes
speed: yes
pulse: yes
body fat: yes
calories: yes
Computer (features):
total number of training programs: 32
built-in training programs: yes
number of built-in training programs: 25
individual training programs: yes
number of individual training programs: 3
Computer (extras):
USB socket: yes
audio input: yes
MP3 playback: yes
speakers: yes
Wi-Fi module: yes
Display size (”): 15.6
Additional equipment:
heart rate sensors: yes
floor-leveling screws: yes
transport rollers or wheels: yes
BE4554 HMS Electric Treadmill
13.890,00 kr
The BE4554 HMS treadmill is a compact machine designed for comfortable workouts at home. Its small size is not an obstacle for a full, long and great quality workout, but it assures an advantage of easy storage.
A wide running belt with built-in shock absorbers makes training easy and non-invasive for joints. One can adjust the hardness of the belt at 24 levels.
The ergonomic control panel enables a user to manage settings such as time, speed, distance and calories conveniently.
There is a safety key on the console attached to clothes to stop the treadmill in case of a fall. Such a solution provides greater safety and ensures that, in the event of any loss of balance, the machine switches off.
Additional protection is provided by side rails facilitating a workout, especially for beginners.
All the features of the BE4554 HMS treadmill make your training effective and enjoyable.
Specification
Computer (reading):
time: yes
distance: yes
speed: yes
calories: yes
Computer (features):
total number of training programs: 3
built-in training programs: yes
number of built-in training programs: 2
support for mobile applications: YES / HK-Treadmill
Computer (extras):
bluetooth: yes
Additional equipment:
telemetry belt receiver: yes
transport rollers or wheels: yes
BE5830 HMS PREMIUM electric Treadmill
23.890,00 kr
Specification
Computer (reading):
time: yes
distance: yes
speed: yes
pulse: yes
body fat: yes
calories: yes
HRC: yes
Display size (”): 8
Computer (features):
total number of training programs: 44
built-in training programs: yes
number of built-in training programs: 36
individual training programs: yes
number of individual training programs: 3
Additional equipment:
heart rate sensors: yes
place for a mobile device: yes
place for a water bottle: yes
transport rollers or wheels: yes
BE5856 HMS PREMIUM electric Treadmill
168.900,00 kr
BE5856 HMS PREMIUM is an electric treadmill designed for households.
Specification
Computer (reading):
time: yes
distance: yes
speed: yes
pulse: yes
body fat: yes
calories: yes
HRC: yes
Computer (features):
total number of training programs: 44
built-in training programs: yes
number of built-in training programs: 36
individual training programs: yes
number of individual training programs: 3
Display size (”): 7
Additional equipment:
heart rate sensors: yes
place for a mobile device: yes
place for a water bottle: yes
transport rollers or wheels: yes
BE8510i HMS electric Treadmill
21.890,00 kr
BE8510i HMS is an electric treadmill, equipped with an innovative computer with the possibility of connecting a mobile device (Android or iOS). Just download a free application ‘iRunning +’ to gain access to interactive information and entertainment centre.
The application not only collects all the necessary training data but also gives you a unique experience thanks to Google Street View! You want to train in Hong Kong, New York, Barcelona or perhaps Côte d’Azur? The choice is up to you.
The electric treadmill BE8510i HMS is a solid, steady device suitable for intensive training at home. The device is designed to give you a comfortable exercise space, because of its size. Moreover the shock absorbers guarantee smoother run. After training, it can be easily folded down, which is definitely an advantage if you want to save some space.
Ergonomic control panel with a large touch screen display makes training management very easy. BE8510i HMS is characterised by many different incline levels and speed – the computer has 99 programs. For convenience, the treadmill is equipped with ‘quick select’ buttons, allowing you to change settings without pausing a training.
Treadmill BE8510i HMS has Audio input, USB port and SD card slot, which in combination with the built-in speakers allows you to work out with your favourite music. Interactive features, modern design, easy storage will satisfy even the most sophisticated runners.
Specification
Drive type: electric
Speed control: automatic
Incline control: automatic
Works with free app iRuning+
Smartphone/tablet shelf
Heart rate measurement:
touch sensores
telemetry belt (not included)
Safe folding system
4 rubber shock absorbers
Bottle holder
Built-in speakers
Security key
Fan
Anti-slip running belt
Built-in rollers
Computer functions:
Heart Rate Recovery
Body fat measurement
HRC (Heart Rate Control)
Scan
Measurement:
heart rate
time
distance
speed
burned calories
BE8535 HMS Treadmill
16.890,00 kr
BE8535 HMS treadmill is the best choice for those who expect a safe and comfortable cardio workout at home. The equipment has a non-slip running belt driven by a silent motor. It has 4 elastomers and 2 rubber shock absorbers that guarantee the lightness and resilience of running.
BE8535 HMS treadmill allows to reach the speed from 1 to 22 km/hour! This scale will satisfy the needs of recreate runners, as well as all the people that want to improve their stamina. If it’s too easy, start to run uphill. You can raise a level of difficulty by changing the inclination angle. It has 22 levels of modification.
You can change the inclination angle by pressing in-built buttons in side handles. And this is not the end! Huge control panel with big screen allows to manage all the setting easily. The in-built computer has 99 programs and a touchscreen.
Thanks to the possibility of connecting MP3 player, USB and SD card, and thanks to in-built speakers you can do the workout and listen to the music which helps to keep the rhythm and the fluency of the exercises. Easy folding system allows to save much space. To increase the security of preparing the treadmill for the workout, there are 2 extra actuators that moderate the speed of descending the running belt.
Specification
Shelf for tablet or smartphone
Pulse measuring: touch sensors
Safety key
Strengthened treadmill folding system to vertical position
Safe treadmill preparation system:
2 actuators that moderate the descending of running belt
Automatic system of slowing down the descending when 45 cm above the ground
Shock absorption system: 4 elastomers and 2 rubber shock absorbers between 2 layers of the frame of running belt
2 in-built speakers
Input for headphones
SD cards reader
Safety system
4 transportation wheels
Computer functions:
Measurement:
time, puls, distance, speed, burned calories,RecoveryHRC (Heart Rate Control)
Display functions:
Time – time
Dist – distance
Speed – speed
Cal – calories
Incl – inclination angle
Pul – pulse
Kitchen
Milino Medium B 332 cm Kitchen Set
from 23.890,00 kr
Ready-to-fit kitchen storage, built for real life — no design consultation required.
Milino Medium B 332 cm is a complete, factory-built linear kitchen system for larger kitchens or open-plan living. It comes in two colorways — Gray Chinchilla/Oak Barbera and Anthracite/Oak Barbera — with or without a matching countertop, giving you a full 332 cm run of coordinated cabinets in one order.
What's included: sink base cabinet, oven housing, dishwasher panel, 2-drawer base unit, wall cabinets, a tall fridge column (fits fridges up to 88 cm or converts to pantry shelving), a shallow tall cabinet, plinth, and an anthracite cutlery tray insert. Wall cabinets open handle-free with push-to-open fronts, and every hinge and drawer closes with a soft, silent motion.
Specs at a glance
Width: 332 cm
Base cabinets: 90 cm H x 58.5 cm D
Wall cabinets: 80 cm H x 38.5 cm D
Material: Laminated board with PVC edging
Hardware: Hafele soft-close hinges & drawer runners
Countertop (With Countertop variants): 1.8 cm laminate, dark slate finish
Made in Europe
Built for anyone who wants a complete, showroom-quality kitchen without a custom project — order it, install it, done.
-21% sale
Jasmin Line 230cm Kitchen – Scandinavian Elegance Meets Modern Functionality!
18.890,00 kr
23.890,00 kr
Transform Your Kitchen with the Jasmin Line 230cm – Scandinavian Elegance Meets Modern Functionality!
Are you ready to turn your kitchen dreams into reality? The JL 230cm Kitchen is designed to deliver the perfect blend of style, function, and luxury. Inspired by the sleek, minimalist charm of Scandinavian design, this kitchen set will elevate your home and provide you with an exceptional cooking experience.
Why Settle for Ordinary? Step into Extraordinary! Imagine a kitchen that’s not only beautiful but also highly functional. The JL 230cm kitchen brings your vision to life with effortless sophistication. Every detail is carefully crafted to meet your highest expectations — whether you're preparing a meal for your family or hosting friends, this kitchen is designed to perform.
Quick & Easy Assembly – Start Cooking in No Time! Why wait weeks for installation? With the Jasmine Line 230, you’ll have a fully equipped kitchen in no time. Simple to assemble, the modular design offers flexibility with a movable base module so you can arrange your space just the way you want it. And at 91cm height, the robust cabinetry ensures maximum comfort while cooking.
Stunning Style Meets Ultimate Functionality This kitchen isn’t just about looks – although its modern colors, subtle grooved fronts, and oak-crafted countertops make a bold statement. Every inch of the JL 230cm is designed to make your life easier, with lower cabinets that provide generous storage for pots, pans, and tableware. Three soft-close drawers offer the perfect home for your cutlery and kitchen essentials, while the practical oven cabinet and extra storage make organization a breeze.
Showcase Your Best with Elegant Upper Cabinets Your finest glassware and porcelain deserve a stylish home too. The glazed upper cabinets elegantly display your collection, adding a touch of class to your kitchen. Plus, with cleverly designed shelves and space for a sink and hood, your kitchen will be as practical as it is beautiful.
Stylish Options to Match Your Taste Choose from two sophisticated color combinations:
Graphite Anthracite Oak Artisan – bold and contemporary.
Andersen Pine White Oak Artisan – fresh and timeless.
Get Yours Today! Available for delivery, the Jasmin Line 230cm kitchen is more than just a purchase – it's an investment in your home. Don’t settle for average. Upgrade to Scandinavian excellence with the JL 230cm and start cooking in a kitchen that inspires.
Ready to make your dream kitchen a reality? Order now and experience the difference!
Kitchen With High Equipment 340cm or 330cm
23.890,00 kr
The Kitchen kit can be freely expandable using the remaining system elements from the same series if desired. Just get in touch. Backlit glass shelf. It is a great addition to the kitchen. The kitchen set consists of cabinets, fronts, bodies, handles, and countertops.
9 modules that can be freely combined.
Available in 3 color combinations if desired.
Excluding appliances and washing.
Supplied flat pack with warranty.
Elegant design.
Very functional.
Specifications:
Depth: 47 / 30.5 cmLength: 340 cm or 330cm (depending on stove 60 cm or 50cm)Height: 85.2 / 57.3 cm
It can be picked up from Drammen or may be delivered/shipped throughout Norway by arrangement.
J Line 240
14.890,00 kr
J Line kitchen - a modern kitchen line
The J Line collection is a proposal of ready-made sets of kitchen furniture, thanks to which you will easily arrange the interior of a modern kitchen. Furniture varied in terms of dimensions and colors give a wide range of arrangement options. Pay attention to the aesthetic insert in the bottom cabinets - that's what adds character. In the J Line collection you will also find individual upper and lower cabinets, thanks to which you can expand the possibilities of basic sets or create individual compositions.
J Line 240 - the wide possibilities of your kitchen
The minimalist style of J Line cabinets makes them perfectly fit into modern arrangements. Prepared sets will make the kitchen appliance much easier, regardless of its size.
- The largest J Line set is an offer for those who like to have everything at hand. Use the top cupboards to put glasses, mugs and spices in them. Use the lower part of the building for cutlery and tableware. There are several top and bottom cabinets and a handy drawer. In the systems you will also find a place for the installation of a practical sink, hood and a free-standing stove.
- You have a spacious kitchen and are looking for its impressive buildings? J Line kitchen set with a width of 240 cm is an offer that will meet your expectations. Not enough space? You can expand its capabilities by buying individual items and combine them together.
- The wenge- colored bodies are combined with the fronts of the sonoma oak cabinets . The breakthrough is the insert in the lower cabinets, in the wenge color , and the finish of the whole is an attractive table top in the color of sonoma oak . Junona Line set is available in several colors - check other options .
- Put more light into your kitchen! To the upper cabinet G2W / 80/57, for an additional fee, you can buy a glass shelf with lighting .
- Simple handles facilitate access to the contents of the cabinets, giving a fully economical style of the collection.
- Take care of the functionality in your kitchen. Junona Line sets are ready to help you, which you can easily expand thanks to the available modules.
- The set includes cabinets: G2D / 60/57, GO / 60/30 , G1D / 40/57-LP, G2W / 80/57, D2D / 60/82 , D1D / 40/82-LP, D2D / 80 / 82.
Used materials
Body: chipboard, finish foil, edges covered with melamine
Fronts: particle board
Table top: laminate chipboard, front edge artificial border, cut edges glued with melamine-colored tops
Accessories: hinges - Hettich, roller guide, SCHWINN plastic handle, fronts with holes for 96mm spacing, leg - driven shoe
Product use:
Clean the furniture using a delicate cloth or paper towels. Do not use strong chemicals and materials with a rough or rough structure.
The furniture is intended for self-assembly.
FEATURES
Width:
240 cm
Depth of upper cabinets:
30.5 cm
Depth of bottom cabinets:
47 cm
Height of upper cabinets:
57.5 cm
Height of bottom cabinets:
85.2 cm
OTHER INFORMATION
Weight:
111.4kg
About Us
Nice to meet you! We are a tech-driven online retailer located in Oslo, Norway. Blu Retail Group is evolving from a fledgling startup to a million-kroner online retailer as a result of hard-work.
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